The company claim that this technology allows customers to feel inspired by the experience, all from the palm of their hands.ģ. Our world is changing rapidly as technology continues to disrupt and morph industries, creating more opportunities for many businesses.Īugmented reality (AR) allows users to inspect and test digital products in the physical world, blending overlapping realities in an interactive experience that offers a customer experience quite unlike any other. Harness the Potential of Immersive Technology This encourages more customers to visit physical retail locations, which then increases the chances of impulsive buys.Ģ. This simple marketing technique feeds directly into the consumer’s desire for instant gratification, which is now the norm, thanks to services like Netflix and Uber that make it easier to get what we want without waiting. One of the biggest trends in retail is click-and-collect shopping, with more than 70% of customers taking advantage of the ability to order items online and collect them in a nearby store. Permit Online Activities to Happen Offline Let’s look at 7 ways businesses can optimize their online and offline marketing activities:ġ. There are numerous ways to enhance the customer experience by utilizing digital technology on site to make shopping a more enjoyable time for consumers-and a more profitable campaign for marketers. Consequently, many brands are falling behind, leaving customers unsatisfied with the service and experience they get in physical stores. In spite of this, almost 90% of brands aren’t set up to cater to these demands.
How Can Marketers Optimize The O2O Experience?Īn IBM study shed light on how today’s consumers expect an exciting and engaging shopping experience in stores, similar to the one offered online. These stats make it clear that an effective marketing campaign can’t afford to overlook offline strategies. Spotify estimates show that over 80% of retail sales will happen in stores to 2021, and possibly beyond. Returning items purchased online to a physical storeĪ testament to the importance of O2O was demonstrated in Amazon’s acquisition of Whole Foods.Īmazon invested over $13 billion in the acquisition because they understood an undeniable reality about consumers: Despite all the fascination with devices and digital services, most sales still happen in physical stores.ħ6% of consumers who search for products or services in their local area end up visiting a store within a day, with many of these visits resulting in purchases.
Online shopping during a physical visit.
Click and collect - where customers buy products online and then pick them up in-store.In Online-to-Offline (O2O) commerce, companies treat their online and offline marketing channels as complementary instead of competitive.
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